value the brain & cut the priviledge
I am so thrilled to learn about this project in Barcelona. I understand ‘We Respect Garnish’ to be a new organization created to remind people about the importance and value of the decorative elements of Festa Major de Gracia. Such an important, and new ‘mission’ from within the arts.
The badge is decorated Festa Major de Gràcia, which makes it not more a festival, which transforms the Vila de Gràcia by 365 working days a year revelers. With this campaign we want to convey the idea of love and care into this element of the party that defines and identifies us as a group. The campaign will try to reduce the damage during the Festival, but also seeks to highlight the values of the Festa Major de Gràcia as well as educate the public does not know this fact, the annual work behind each decorated.